Email marketing is still often regarded as one of the most effective forms of marketing and is fondly seen as the B2B marketing method of choice. That said, many misunderstand the point of email marketing and see it as an easy way to stuff customer inboxes with offers, deals and promotions. To just view email as just a sales tool is a massive underestimation of its potential (granted, it can generated leads and sales well too!).
This is our introduction to why you should be bothered with email marketing, the most effective uses of this method and some expert points on how to get a campaign running.
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