Website of the Week (Week 54)

Mummy Cooks

Every week, the StrategiQ team are looking for their favourite website of the week. We’re very proud to announce the winner of this week’s competition.

This Week’s Website of the Week is…Mummy Cooks

Mummy Cooks is a new startup and has launched with a brilliant fresh looking website which really meets its audience.  The language is very personal and tells a story which is immediately endearing to its audience.

The layout of each page is clear and the content well written.  There are lots of recipes to choose from and a blog that is rich and interesting.

The ecommerce side of the site for the classes is clear and functions well, the product imagery in the shop is clear and again simple. It is always important with an ecommerce site that it is clear to the audience the journey that they have to take. Online shopping is supposed to be an easy solution for buyers, and this website sticks closely to that brief.

The thing that really stands out for us with this website is it’s simplicity. The site is uncluttered with no adverts popping up every wear, it doesn’t need to shout buy me, it is subtle and a pleasure to navigate around.  A great example to be followed.

To view the Mummy Cooks website, click here.