WILL NEVER DIE
Yes, we love digital, but we pride ourselves on being true marketing agnostics. We believe a successful integrated strategy must include the best methods, channels and platforms to get the job done, whether digital or traditional. Many new marketing tactics and media have emerged in recent years, but it still comes down to spending the right money on the right strategies to drive the success of your business.
THE RESULTS ARE
IN THE DATA
Traditional marketing hasn’t gone away because it’s still achieving great results for businesses. Print, direct marketing, TV and radio have a proven success rate and continue to defy predictions that traditional marketing spend will drop dramatically as online, mobile and social take over. We’d always advise our clients to explore all avenues for a fully integrated approach – choosing a traditional marketing method doesn’t mean you can’t be fresh and innovative!
OF UX IN 2016
The recent publication of Google Search Quality Testing guidelines provided valuable insight into Google’s shifting definition of quality search results. What is unusual about this is how candid Google have been about these factors…