Are you using Facebook, Twitter, LinkedIn etc. to their maximum potential? Social media allows you to engage with your target audience in real time and establishes an ‘always on’ direct line of communication – proactive and reactive customer service is key to keeping your customers happy. Social media marketing can also help generate leads and improve your brand presence online.
TAILOR THE MESSAGE
TO THE AUDIENCE
Developing a meaningful presence on any social network takes time and effort, so it’s important you pick the right platforms to target. Great content will ensure your business is visible, but to really stand out, your content strategy must be tailored to each platform. Effective brand building via social media helps you engage with existing customers and reach new audiences.
OF UX IN 2016
The recent publication of Google Search Quality Testing guidelines provided valuable insight into Google’s shifting definition of quality search results. What is unusual about this is how candid Google have been about these factors…