BE FOUND WHERE
There’s no point having an all-singing, all-dancing website if it can’t be found by your customers. The higher your site ranks on the search results page, the more visitors it will receive. That’s where SEO comes in. A high performance, well-structured website that provides visitors with what they’re looking for is the key to achieving a high ranking in a search engine’s organic results, and thus, being easily findable.
MORE THAN A
Effective SEO goes far beyond technical best practice for improving Google, Bing and Yahoo! page rankings. It’s about enhancing the user experience and engaging visitors with valuable content that meets a need. Site content should be compelling, relevant and shareable, while adhering to the old BBC mantra of Inform, Educate and Entertain.
OF UX IN 2016
The recent publication of Google Search Quality Testing guidelines provided valuable insight into Google’s shifting definition of quality search results. What is unusual about this is how candid Google have been about these factors…