Email marketing has been around for a while now and hasn’t changed much, but it’s so effective it clearly isn’t going anywhere! The most targeted way of communicating with customers, prospects, suppliers and other stakeholders, we think it’s an essential component of any successful integrated campaign. Email allows you to share specific brand messages with exactly the right people.
A well-segmented database identifying specific contact types has far more value and relevance than a huge, uncategorised email list. Precise targeting helps nurture your relationship with existing customers, while reaching out to new prospects with suitable content. We’ll source and create relevant, valuable content, while making sure your data is managed carefully and securely, to ensure the best results.
OF UX IN 2016
The recent publication of Google Search Quality Testing guidelines provided valuable insight into Google’s shifting definition of quality search results. What is unusual about this is how candid Google have been about these factors…