Creating a fine art e-commerce platform takes pixel-perfect execution and meticulous standards.

The Challenge

One of StrategiQ’s long-standing clients, Trinity House Paintings are successful fine art dealers with galleries in Mayfair, The Cotswolds and New York. Their goal is to make fine and contemporary art accessible to everyone. Our challenge was to move them from an uninspiring templated brochure website to a cutting-edge, bespoke platform with e-commerce functionality that they could manage in-house.

Trinity House Paintings Trinity House Paintings

Our Strategy

The strategy has evolved over time, but has always centred around ensuring the website displays individual pieces of art in all their glory, while showcasing Trinity House as a trusted and experienced international art dealer. More recently, we’ve focused on e-commerce and the ‘My Trinity’ members section, where we’ve been able to capitalise on the growing demand from art lovers and collectors to be able to buy online.

Design & Development

The website had to be consistent and authentic to the heritage of the brand, but also needed to display the artworks in a clear, clean, modern way. We designed the website page by page, with painstaking attention to detail, ahead of the web development process. The original site was launched just over a year ago and we’ve been continually evolving the page designs since, in response to the user data we’re capturing.

Integrated Marketing

As we move into the integrated marketing phase, we’ve continued to work closely with the Trinity House team, effectively serving as the company’s marketing department. Every aspect of our digital campaigns is planned meticulously with the design, development, content, social media, SEO and strategy teams involved as necessary.

Recent success includes an impressive uplift in engagement from our targeted social media campaigns, which centre around contemporary and historical artist profile pieces, as well as in-depth articles on international exhibitions and artwork.

Increase in Social Sessions YoY

Increase in Email Sessions YoY

Increase in Organic Sessions YoY

The Results

We’ve worked with Trinity House Paintings for over 3 years and the thing we’re most proud of is the trust and strength of relationship we’ve been able to build. They now have the confidence that comes from partnering with a marketing agency that fully understands their business goals and customer needs.

The original goal of transitioning away from a template site has been well and truly achieved, as they now have a completely bespoke website supported by a highly targeted integrated marketing campaign. The Trinity House team are now able to focus on what they’re good at – helping their customers make the most of the online art industry – safe in the knowledge that their marketing is in good hands.