MAKING YOUR MARK
ON THE WORLD
Branding is one of the most important aspects of any business, large or small. It’s everything. Your identity. Your credibility. Your connection with the world. It tells your customers what to expect from your products or services. It differentiates your business and influences how it’s perceived by your customers and the general public.
How, what, where, when and to whom you advertise is derived from who you are, who you want to be, who people perceive you to be and who your customers need you to be. Impactful branding communicates your key messages, raises awareness and strengthens brand recognition and recall. It adds value to your offering and ensures your business is top-of-mind when a customer requires your services.
OF UX IN 2016
The recent publication of Google Search Quality Testing guidelines provided valuable insight into Google’s shifting definition of quality search results. What is unusual about this is how candid Google have been about these factors…